Its so, so sad. We all know that J.K Rowling rose from the myre of DSS land and has been successful with her Harry Potter books - but wait! The motto of FOR NEED NOT FOR GREED is adopted worldwide by real Practitioners of Earth Magic and Witches but the sick merchansising campaign that Rowling is allowing is against all of the rules that The Craft stands for. Sweets by the lorry load that will damage childrens teeth and could lead to diabetes - the same substances that parents try to keep their children from - just re-wrapped in a 'magical' wrapper. Sweets, toys, games, books, pics and many more, including loo roll (thats a bit of a bum!). Come on Rowling. You are being drawn to the 'Dark Side'. Put this right before you sadly feel the rebound of cashing in on a serious subject, a rebound that will bring your empire crumbling down and will effect your family for generations to come. I have seen the effects that dabbling with the Dark Side can have on people. You will get everything that you want but then its payback time. You have abused Natural Magic and used children as the target. As the Godsquad would say - 'REPENT YOUR SINS BEFORE IT IS TOO LATE'.